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If you could wave a magic wand, how would you use technology to make the planning process easier and more effective?

Signals Analytics held a series of roundtables with senior marketing, analytics and consumer insights personnel from major consumer goods companies to find out which aspects of their operations had been disrupted by COVID-19. We also wanted to hear how they plan to use advanced analytics to improve their scenario planning going forward.

We packaged up this fascinating discussion in order to bring you this white paper.

We also share best practices for approaching analytics in an organization for short and long term planning, especially in light of COVID-19 and other market changes such as the rise of direct-to-consumer and e-commerce.

Download the white paper today!

 

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