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PepsiCo Product Innovation | Food & Beverage Case Study

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PepsiCo continues to revolutionize its approach to product innovation with Signals Analytics

Learn more about how PepsiCo uses Signals Analytics to support product innovation for its next billion-dollar brand by:

  • Understanding consumer motivations across the larger beverage ecosystem to support a cross-portfolio strategy
  • Considering product attributes as drivers of innovation and surfacing attribute-level trends across categories
  • Linking product attributes to consumer benefits in order to better understand the connection between them
  • Aligning Signals Analytics insights to its own proprietary framework to make the wealth of insights even more actionable within PepsiCo

“It’s hard to ignore how dangerous tunnel vision has become in today’s landscape of rapid fragmentation and proliferation, coupled with consumer sophistication. We set off to build a solution to make projecting the sideways views core to portfolio innovation planning.”
— Abby Finnis Senior Director - Portfolio Insights and Analytics at PepsiCo.

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Chris Thatcher
5W Public Relations

chthatcher@5wpr.com 646-430-5161
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