Nomad Foods is Europe’s leading frozen food company, and one of the largest in the world, with a portfolio that includes leading brands such as Bird’s Eye, Findus and iglo.
To inform its product decisions, Nomad Foods typically used traditional market research and trend listening, which provided insights that were siloed and not as timely or specific enough as what the company needed to stay ahead of their competition.
The management team at Nomad knew they needed to make a change to remain competitive and innovative. Management understood that in order to turn around losing product lines and become innovative, they needed to leverage food and beverage analytics in order to:
They turned to Signals Analytics for help. We offered them a business-ready platform with connected data sets leveraging a wide range of external sources for a more evidence-driven and future-focused growth strategy.
“Signals Analytics gives us the confidence to make the right business decisions by providing a 360-degree view of all the influences that may impact future demand from customer sentiment to market innovations.” — Nick Steel, Growth Strategy & Insight Director | Nomad Foods
Want more on how Nomad Foods used advanced analytics to manage its product development lifecycle and bring new products to market? Download the case study today!