Nomad Foods is Europe’s leading frozen food company and one of the largest in the world with a portfolio that includes leading brands such as Bird’s Eye, Findus and iglo.
To inform its product decisions, Nomad Food typically used traditional market research and trend listening that provided insights that were soloed and less actionable than the company needed to stay ahead of their competition.
The management team at Nomad knew they needed to make a change to remain competitive and innovative. They identified that the answer was to leverage more data faster to:
– Continually mine and monitor a multitude of different types of external data sources
– Identify early multimodal signals of ascendant consumer trends
– Achieve detailed consumer sentiment analysis around specific product variables
– Guide decisions based on evidence and facts
They turned to Signals Analytics that delivered to them an analytics solution that connected multiple data sources for a more evidence-driven and future-focused product strategy.
“Signals Analytics gives us the confidence to make the right business decisions by providing a 360-degree view of all the influences that may impact future demand from customer sentiment to market innovations.” — Nick Steel, Growth Strategy & Insight Director | Nomad Foods
Download the Case Study today!