Amazon’s long-awaited Prime Day is finally almost here. Next Tuesday and Wednesday, October 13-14, where Amazon Prime shoppers will be treated to big savings…but will brands deliver on consumer needs?
Here is our take based on connecting a host of online data sources in our advanced analytics platform:
1Source: Signals Analytics Food Market Overview, June 2020
With the massive shift to e-commerce we are experience, this Prime Day also provides brands with unique opportunities to target the newest demographic groups that joined the online buying cycle - elderly and people with high risk conditions. These are new users that care about brand purpose, such as family values, social justice viewpoints, national values.
Perhaps the biggest opportunity for brands however, this Prime Day, however, is to capture the audience and the troves of market intelligence that will follow. On average, close to four million product reviews are left on Amazon each month. By capturing specific sentiments and associations in these posts and combining them with other data sources using advanced analytics specifically, brands will have an unprecedented ability to plan for the next wave of promotional events and other marketing campaigns.
With over 40 FMCG brands covered among the connected data sets in the Signals Analytics platform, that also incorporates curated taxonomies and business-ready models, brand manufacturers are able to now capitalize on this much more easily. To arrange for a demo on how your brand can leverage advanced analytics this Prime Day, or get access to one of our category deep-dive analytic apps, contact our solutions team today.