This week on the blog, we are focusing on how organizations leverage configurable data platforms like Signals Analytics to increase the impact that analytics has in driving optimal business decisions. We will spotlight how different stakeholders interact with the platform, as it gets deployed across an enterprise organization to support various departmental needs and business objectives.
Yesterday’s spotlight focused on how data and analytics teams use Signals Analytics – to leverage its connected data set, accurate data classification technologies and taxonomies, and to enrich the business intelligence environments they are responsible for building and maintaining.
Today’s Spotlight: Consumer & Market Insights
Market research and business decisioning is more important now than ever before. From better understanding consumer motivations for the short and long term, to navigating shifts in brand loyalty, purchasing channels, and specific needs brought out by the pandemic, consumer and market insights (CMI) teams are sitting in the driver seat in getting organizations to be data-driven when it comes to keeping their organizations focused on the customer and where future growth will come from.
Signals Analytics helps consumer and marketing insights teams succeed by providing several key capabilities through its advanced analytics platform:
To see some of the above capabilities in action and learn more about how your CMI and Decision Sciences team can benefit from the Signals Analytics platform, schedule a demo with one of our solution experts.