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Kenshoo to Acquire Signals Analytics to Fuel Intelligent Go-to-Market in Era of Digital Acceleration

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To our extended Signals Analytics family,

It gives me great pleasure to share some exciting news with you as you may have seen on the news wire a short time ago, that we are joining forces with Kenshoo, a global leader in marketing technology. This merger will establish a first-of-its-kind AI-powered platform that connects internal and external data sets to surface insights across the entire marketing value chain and empower enterprise clients to make stronger predictions and unleash their growth potential. 

 

The challenges consumer brands are facing in the market today are unique. With significant shifts in the market landscape over the last year, the rise of e-commerce, the emergence of Direct-to-Consumer business models and the evolution of the pandemic, new ways of thinking and going to market are paramount for success. Joining forces with Kenshoo means we can advance our collective mission of enabling smarter, faster go-to-market decisions in this highly dynamic digital commerce era.

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In case you are not familiar, Kenshoo’s media activation platform supports more than 2K advertisers, with a media spend of more than $7B and reaches more than 7M audience segments through relationships with Google, Microsoft Facebook, Pinterest, Amazon, Apple, Walmart, Target and Instacart. Their offering connects marketers with all these top media and advertising platforms and simplifies the management of digital marketing programs. The combination of Signals Analytics and Kenshoo will help brands make smarter, faster decisions, by linking consumer and market insights to performance marketing for the very first time.

 

When my partner, Kobi Gershoni and I started Signals Analytics, our premise was that more sound, timely market intelligence could improve business outcomes as a critical bridge to fast-moving customers. We understood that the way to get there was to extract available market signals from the volumes of data that were constantly generated online. Together with a team that is second to none, we built an award-winning advanced analytics platform that incorporated all the elements of a data fabric, with patented Natural Language Processing and very high performing data classification techniques that can handle unstructured data. Today, we are helping some of the world’s largest consumer brands to accelerate product innovation, improve launch metrics, support marketing objectives and ultimately drive growth. I am so proud of our collective accomplishments and to be continuing on our journey with a company that is recognized not just for excellence in technology and customer delivery, but for shared core values around innovation, passion and humility.

 

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For you, this combination means more ways to increase the impact of analytics in your enterprise, leveraging the investments we will continue to make in our platform. There will be greater possibilities for utilizing insights and a better understanding of the ROI of your analytics investment. There is no change to the level of service you will receive; in fact, you will have access to greater resources and additional capabilities that will further elevate the value of your Signals Analytics implementation. This commitment is unwavering.

Whether you are a customer, partner or friend, we are grateful for your trust and look forward to sharing in future success together. More information will be coming!

In the meantime, I wish you good health and safety, a meaningful and joyous holiday season and best wishes for the coming year.

 

Feel free to reach out to me at any time.

 

With gratitude,

 

Gil Sadeh

Co-Founder and CEO

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Chris Thatcher
5W Public Relations

chthatcher@5wpr.com 646-430-5161
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