Getting Practical: Using Advanced Analytics to Surface Trends and Insights

This year has seen a remarkable confluence of market forces that are putting to the test many business plans and strategies. Evolving consumer tastes, rapid adoption of new trends, the shift to e-commerce, and the rise of DTC brands along with COVID-19, an economic recession, social unrest and an election are making it very hard to surface insights that inspire business to take action. The need for increased precision and innovation from consumer brands is greater than ever before. The winners will be able to stay ahead of these rapid shifts in the market with decision-making that is agile, ongoing, and data-driven.

Signals Analytics’ AI-powered platform can help boost business outcomes by leveraging breakthroughs in NLP, machine learning and other capabilities that get into an unprecedented level of granularity, enhancing the accuracy, relevance and utilization of advanced analytics in the enterprise.

We’ve put together an eBook that showcases the types of trends and insights that would be of interest to consumer and market insights teams, brand innovators, marketers and business strategists. The spotlight is on frozen food, but as a configurable data platform that has connected data sets covering more than 40 FMCG categories, consider it more an invitation to further explore the power of advanced analytics and what it can do for your business.

Download our latest eBook

Advanced analytics uncovers new opportunities for frozen food brands

• Consumers want to mirror their dine-in experience with Frozen at home
• Obesity & Weight Management is still a concern for consumers although slightly less prevalent in recent months
• Some brands claim Obesity & Weight Management more than others but there are specific brands that are better positioned to address these needs
• Consumers are adding ingredients to their Frozen products which can be an opportunity for cross-selling or incorporating elements of other food categories (such as shredded Parmesan and Tomato sauce) into the offering
• Keto diet lifestyle is in demand with limited available product options

Beyond insights on the frozen food category, our new e-book demonstrates to all consumer brands the power of advanced analytics:

• How to access early signals of innovation from new product launches, key opinion leaders and patent filings
• How to detect competitive shifts and what’s driving them by following changes in product claims and consumer sentiment
• What is the best way to identify white space opportunities (hint: look across your ecosystem, not just within your category)
• Why patented NLP is needed to accurately uncover consumer sentiment to support marketing campaigns, messaging, product formulations and portfolio optimization
• What is the driver of accuracy in predictive analytics

 Download the eBook or contact us for a version of that is tailored to your business.