This year has seen a remarkable confluence of market forces that are putting to the test many business plans and strategies. Evolving consumer tastes, rapid adoption of new trends, the shift to e-commerce, and the rise of DTC brands along with COVID-19, an economic recession, social unrest and an election are making it very hard to surface insights that inspire business to take action. The need for increased precision and innovation from consumer brands is greater than ever before. The winners will be able to stay ahead of these rapid shifts in the market with decision-making that is agile, ongoing, and data-driven.
Signals Analytics’ AI-powered platform can help boost business outcomes by leveraging breakthroughs in NLP, machine learning and other capabilities that get into an unprecedented level of granularity, enhancing the accuracy, relevance and utilization of advanced analytics in the enterprise.
We’ve put together an eBook that showcases the types of trends and insights that would be of interest to consumer and market insights teams, brand innovators, marketers and business strategists. The spotlight is on frozen food, but as a configurable data platform that has connected data sets covering more than 40 FMCG categories, consider it more an invitation to further explore the power of advanced analytics and what it can do for your business.
Advanced analytics uncovers new opportunities for frozen food brands
Beyond insights on the frozen food category, our new e-book demonstrates to all consumer brands the power of advanced analytics: