It’s that time of year when we are all looking into our crystal balls to determine what the future will hold. And after this type of year, which was unprecedented to say the least in so many ways, it is hard to predict what 2021 will be like.
But in the world of data and analytics, 2020 was a breakout year, showcasing its value to drive growth and help companies navigate their way through the COVID-19 crisis and other market changes like the rise of e-commerce and the emergence of Direct to Consumer brands. We believe that in 2021, data trends and analytics trends will become even more entrenched in company operations, supporting many more use cases across the enterprise.
Here are our top 10 predictions of the data trends to expect within the advanced analytics market for 2021:
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