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Signals Analytics Receives Frost & Sullivan’s 2019 Technology Innovation Award – Data Analytics

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On-demand data platform Signals Playbook™ recognized as a highly effective tool that connects disparate external data with deep context to help business leaders achieve growth

New York, NY – March 20, 2019 – Signals Analytics has been chosen by Frost & Sullivan, the Growth Partnership Company, as the recipient of the 2019 Frost & Sullivan Technology Innovation Award, Data Analytics. The data analytics company was specifically chosen for its next-gen, on-demand data platform that connects disparate external data with deep context to help brands better align with evolving trends.

The award is based on both the company’s overall performance and the effectiveness and success of its Signals Playbook™, a cloud-based data intelligence platform that aids business executives in decision-making.

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The platform’s unique design applies proven military principles of open-source intelligence to the consumer goods, food and beverages, and life sciences industries. By utilizing military intelligence principles in product portfolio management and corporate innovation, Signals Analytics is able to separate and identify insightful data points from unstructured data points.

Using the data uncovered from market trends, customers can anticipate their target consumer-related trends, respond to consumer needs in real time, and drive omnichannel experiences that lead to revenue growth.

“Frost & Sullivan applauds Signals Analytics’ efforts in designing analytics solutions with the objectives and workflows of business leaders in mind. Signals Playbook is a highly effective tool business leaders can use to collect and analyze competitive intelligence. The tool helps analysts drill down datasets to generate accurate insights and helps business executives develop a more holistic perspective of how external market activities affect their business processes.”
- Hiten Shah, Research Analyst, Frost & Sullivan

Both founders of Signals Analytics, Gil Sadeh and Kobi Gershoni, have served in military Israeli intelligence units, where they utilized open source (OSINT, signals (SIGINT) and human (HUMINT) intelligence. In founding Signals Analytics, they have translated that experience into tangible products to drive impactful business outcomes. The platform helps companies drive their strategic decisions at each stage of product development, ranging from discovering market opportunities and launching a product in response to growing product demand after its launch.

“Globally, brands face challenges while extracting actionable insights from external data sets. Traditionally, companies use data analytics on their internal data for operational use cases, and typically leave growth and product innovation decisions to external agencies. This is exactly why we created Signals Analytics – to help companies evolve from point-in-time data reports and projects, to a system that is on-demand and in real-time, to give them a 360 degree view of their ecosystem,” said Gil Sadeh, co-founder and CEO, Signals Analytics. “Our platform goes way beyond just social data and connects vast amounts of unstructured, external data sources related to consumers, markets and technologies, to help companies expand their analytics capabilities. This enables a more holistic approach that puts data analytics at the heart of growth decision-making. We are honored by Frost & Sullivan’s recognition of our success and innovation.”

Signals Playbook has been deployed by some of the biggest brands in various industries and is being used to effectively make sense of the unstructured data gathered from disparate data sources across platforms. For more information on how your company can benefit from Signals Analytics’ technology innovation, please visit 

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation, and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages more than 50 years of experience in partnering with Global 1000 companies, emerging businesses, and the investment community from 45 offices on six continents. To join our Growth Partnership, please visit

About Signals Analytics

With next-generation advanced analytics, Signals Analytics powers the future of market intelligence with the scale and speed of AI. The configurable data platform connects and classifies countless rich, external sources into unified contextual data, and augments analytic applications with unparalleled accuracy and scale. Patented machine learning, NLP and data automation technologies leapfrog traditional approaches of data collection and management to help organizations maximize the impact of advanced analytics and harness the power of external data to drive successful business outcomes. Business users, consumer and market insights teams and data & analytics organizations leverage the platform to surface powerful trends and predictive insights and benefit from business-ready applications and integrations of the data into their business intelligence environments. Trusted by an impressive roster of global brands including Procter & Gamble, Nestle, Johnson & Johnson, Bayer, Roche, Mars and others who experience higher sustainable growth, faster time to insight and other data-driven benefits, Signals Analytics is redefining the world of market intelligence. For more information visit

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