Kenshoo to Acquire Signals Analytics to Fuel Intelligent Go-to-Market for Brands.
Leverage the power of a fully connected and contextualized external data set configured to your business directly at your fingertips. Once our analytics are in your enterprise system, you can fuse them with all your existing processes and workflows. This enables your business leaders to have a unified view of market trends and voice of the customer in tandem with your actual performance, so you can better connect business intelligence to business strategy.
The Signals Analytics API gives you access to:
One of the hardest parts of external data analytics is collecting and connecting the data sources themselves. Use our data mart integration to easily access more than 13,000 different data sources, made up of Voice of the Consumer, Product Claims and Attributes, Business Updates and Announcements, and other Signals of Innovation, with a single connection and create your own models and visualizations in your business intelligence environment. Normalized data schemas are exported via Snowflake to allow you to create visualizations either from a single data source or multiple data sources.
"Signals Analytics is a leader in innovation/trends identification across industries. Their platform provides a strong data foundation, comprehensive proprietary data ocean, built-in AI contextual engines, and a highly-flexible framework (bringing all your internal and external data together). Built with over a decade of thought leadership and execution, their next-generation advanced analytics platform will drive significant business impact on your top and bottom line!"
