The concept of shopper marketing isn’t new. But with online sales at an all-time high, brands have to rethink how it applies to the digital world as the convergence of ecommerce and shopper marketing accelerates. Whilst the opportunity to re-invent consumer relationships and take advantage of an entirely new path-to-purchase is compelling, it’s not without its challenges. 72% of brands in a recent poll highlighted that they do not have the data, tools or know-how to embrace digital shopper marketing to its full potential.
Join Kenshoo as we take a look at how leading brands have undergone a mindset shift in how they engage with digital shoppers and the sophisticated ways in which they are utilizing data and insights to build customer-centric organizations.
You will learn: