From Trend to Opportunity: How is Next-Gen Market Intelligence Reshaping Innovation in the Food & Beverage Industry?
Evolving consumer tastes, rapid adoption of new trends, rising competitive pressures and most recently, COVID-19, is driving the need for constant innovation from food & beverage brands. The winners will be able to stay ahead of these rapid shifts in the market by leveraging relevant consumer, shopper and market insights in real time to guide business critical decision making throughout the product lifecycle and across the marketing mix.
Join us for an exclusive roundtable discussion with your industry peers about how AI-powered market intelligence is being used by the most successful and future-proof brands to uncover new areas of tremendous value across the food and beverage ecosystem.
Topics for discussion include:
- How has your use of data evolved since COVID-19? Which data sources have proven most critical to you throughout this period and why?
- How do you assess consumer sentiment within and across categories on an ongoing basis to surface early signals, trends and white space opportunities?
- How are advancements in technology such as predictive analytics, AI and NLP being used to support areas such as product innovation and brand marketing within your organization?
To register your interest, please reach out to michelle.urwin@kenshoo.com
