Kenshoo to Acquire Signals Analytics to Fuel Intelligent Go-to-Market for Brands.
Uncover the trends and attributes driving growth in your ecosystem to guide product decisions.
Monitor portfolio performance with an unbiased view of consumer sentiment and perception.
Achieve faster time-to-insight with analytic models built to answer key business questions.
Our platform gives you foresight and helps answer tough questions, sifting through market information and consumer discussions to surface white space opportunities, new strategic directions and niche areas for the business.
Tap into a multitude of data sets, from the voice of the consumer, market landscape, and innovation indicators, for a multi-dimensional perspective of your product category and the broader ecosystem.
Signals Analytics goes beyond traditional analytics and social listening platforms, continually connecting over 13,000 disparate data sets with the ability to ingest additional data from other sources including first-party internal data, and third-party data, such as Nielsen, IRI, Brandwatch and others.
Combining our patented NLP with deep industry expertise drives highly accurate classification. Our proprietary taxonomies built to the specificity of each unique category delivers granularity of insight, down to the benefits, features, ingredients, and other category attributes.
Adapt and enrich taxonomies, data sources, and visualizations to configure the platform to your specific business needs.
Our connected data sets and configurable taxonomies come to life with our comprehensive suite of analytic apps designed to answer key strategic and tactical business questions.
Surface cross-category dynamics, detect emerging trends and growth drivers, track the voice of the consumer, and much more.
Leverage our API to access the connected and contextualized data to conduct analytics within your existing processes and workflows.
With our data mart integration, create your own models and visualizations in your business intelligence environment.
Advanced analytics is transforming the world of consumer market insights. The featured blog focuses on how CMI organizations can benefit from the latest developments in advanced analytics to understand shifting business drivers and surface predictions that translate into successful business outcomes.
"Signals Analytics gives us the confidence to make the right business decisions by providing a 360-degree view of all the influences that may impact future demand from customer sentiment to market innovations."
