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Unleash successful consumer product strategies

Our insights help consumer goods manufacturers optimize business outcomes, connecting and analyzing a multitude of external data sources to track developments across the consumer goods landscape.

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Data & Analytics

Data & Analytics

Connect disparate data sets and align insights to your business strategy, all in a single analytics platform.

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Consumer & Market Insights

Consumer & Market Insights

Gain faster time to insight with continually connected and contextualized external data sets.

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Product Innovation

Product Innovation

Drive growth and market leadership by uncovering white space opportunities.

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Brand & Marketing

Brand & Marketing

Enhance brand positioning and optimize campaign performance by tapping into real consumer sentiment.

 

Our platform helps the world's leading brands turn market trends into business opportunities

Consumer Goods

With more than 100 analytic models, you can examine new opportunities, key influencer discussions, signals of innovation like patent filings and more, tying the data to your business objectives.  

Use our analytic apps to uncover evolving consumer tastes, emerging trends, and white space opportunities

With detailed taxonomies that go deep into various product attributes like benefits, features and ingredients, you can make decisions on what to formulate and include based on evidenced consumer needs.

A holistic view of the market including emerging brands and competitors, sources of innovation, consumer perception and predictive analytic capabilities informs better M&A and partnering strategies.

Our Platform Connects and Harmonizes a Wide Range of External Data Sets

  • Product Listings
  • Reviews
  • Social Media Posts
  • Point-Of-Sale Data
  • Demographic Data
  • Patent Fillings
  • Competitive Activities 
  • Key Influencer Posts 

Data Wheel - CPG

We connect a vast data set to uncover actionable intelligence

  • Unmet and hidden consumer needs and wants
  • Origins, evolution, and associations surrounding a trend
  • Cross-category interactions 
  • Product substitutes 
  • Key Opinion Leader (KOL) assessments 
  • Consumer sentiments across multiple channels
  • Emerging research and innovations 
  • Competitive developments 

In Their Own Words

Carl Haney, Estee Lauder
Carl Haney Executive VP, Global R&D Estee Lauder Companies>

"AI-powered data analytics tools, like Signals Analytics, help us drive innovation forward with even more agility and speed. We are able to deliver breakthrough prestige beauty products to our consumers by blending our legendary creativity and product expertise with continuously updated quantitative insights and emerging trends."

Carl Haney Executive VP, Global R&D   Estee Lauder Companies
WE'D LOVE TO HEAR FROM YOU

Are you looking for a next-generation advanced analytics platform that can help uncover trends and insights?
Future proof your business with the power of external data analytics. 
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