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Signals Analytics Drives Product Success for Over 60 Global Brands

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Signals Analytics Drives Product Success for Over 60 Leading Global Brands

Military intelligence-inspired machine learning and predictive analytics platform detects signals from the world’s unstructured and unconnected data to enable optimal commercial decisions

NEW YORK, March 28, 2017 -- Signals Analytics, the Sequoia Capital-backed decision science company that enables companies to continuously experience the “aha moment” through Signals Intelligence Streams, a cloud-based machine learning and predictive analytics platform for product decisions, continues its global expansion with the establishment of its New York City headquarters. The organization brings the proven military principles of Open Source Intelligence (OSINT) to the consumer goods and life sciences industries, enabling brands to maximize product portfolio health, accelerate new product development and propel breakthrough innovation. Signals Analytics serves over 60 of the world’s foremost companies, including Johnson & Johnson, Procter & Gamble and Pepsico, with European operations in Geneva and Signals Labs in Tel Aviv.


Co-founded by CEO Gil Sadeh and Chief Research Officer Kobi Gershoni, Signals Analytics is built on the vision of applying the principles of military intelligence to product portfolio management and corporate innovation. “Using our training, we set out to develop a cloud-based platform that detects signals from the noise and provides a unified system-of-record for product decisions, one that empowers executives to respond to conditions of uncertainty and anticipate a constantly changing marketplace,” states Gil Sadeh, “Historically, the military has been decades ahead of business in leveraging unconventional approaches that support real-time decision making and result in optimal outcomes. 90% of all data is unstructured and unconnected, and our offerings present a unique opportunity to transform corporate intelligence right up to the boardroom.”


While leading organizations have invested millions of dollars to support data-driven cultures, some 80% of the world’s top 500 brands still experienced a decline in market share during 2016.  Conventional big data solutions are having little effect in stemming these losses: $115 million is the average cost of launching a new product; 80% of new products remain on the shelf for less than 12 months and 96 percent of all innovations ultimately fail to return their cost of capital. “Corporate insight must evolve to confront market realities: customer experience is omnichannel, digital is now the center of gravity and mobile is the new front door,” states Kobi Gershoni, “The detection, modeling and analysis of data generated via social footprint, digital body language and web properties is now exceeding the utility of internal data sets and is providing life to legacy brands, ensuring new product success and uncovering previously hidden growth horizons.”


Focusing on core market segments across the life sciences, consumer good and retail industries, Signals Intelligence Streams are comprised of Signals Hive, a cognitive computing, foundation that transforms and interprets disparate data sets, as well as situationally reveals actionable insights, and Signals Playbook, the central hub for preconfigured guided decision models that includes an early warning system for instant notification of real-time marketplace developments and disruptions. The platform is backed by Signals Labs, a team of data wranglers, scientists and modelers that provides continuous monitoring and central control to assure quality and tune performance.  Shmil Levy, Partner of Sequoia Capital and Board Member of Signals Analytics explains, “We chose to partner with Signals Analytics because we strongly believe in the potential of this new way of approaching open source intelligence and capitalizing on the data economy. Signals Analytics brings a proven track record of transformational impact with marquee clients and presents an overwhelming growth opportunity.” Doug Leone, Global Managing Partner of Sequoia Capital continues, “Signals Analytics’ unique approach is helping big global brands uncover fundamental truths about their customers, competition and cultures, and take the actions needed to build and launch more innovative products.”  


About Signals Analytics

With next-generation advanced analytics, Signals Analytics powers the future of market intelligence with the scale and speed of AI. The configurable data platform connects and classifies countless rich, external sources into unified contextual data, and augments analytic applications with unparalleled accuracy and scale. Patented machine learning, NLP and data automation technologies leapfrog traditional approaches of data collection and management to help organizations maximize the impact of advanced analytics and harness the power of external data to drive successful business outcomes. Business users, consumer and market insights teams and data & analytics organizations leverage the platform to surface powerful trends and predictive insights and benefit from business-ready applications and integrations of the data into their business intelligence environments. Trusted by an impressive roster of global brands including Procter & Gamble, Nestle, Johnson & Johnson, Bayer, Roche, Mars and others who experience higher sustainable growth, faster time to insight and other data-driven benefits, Signals Analytics is redefining the world of market intelligence. For more information visit

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