Patented method validates configurable data platform approach, bringing advanced analytics within reach at scale, supporting new use cases, and adapting to new data sets, one of the main stumbling blocks to successful adoption of analytics today
New York – September 29, 2020 – Advanced analytics platform Signals Analytics today announces a wide-ranging patent grant from the U.S. Patent and Trademark Office for the automatic extraction of information from unstructured data sources. The patent validates the company’s approach to enterprise AI and analytics using external data at scale, while easing the deployment and data management processes that are typically so difficult for companies to navigate. With the award, Signals Analytics is in a unique position to serve the fast-growing augmented analytics market, as more clients realize that a configurable platform will ultimately help them succeed in their quest to be data-driven as opposed to building a homegrown solution or outsourcing a custom analytic project that is not flexible to support the changing needs of a business.
The constantly shifting market landscape means that new business questions emerge on a regular basis and to generate answers and insights that can drive decisions requires new data sources and data types, which need to be integrated into business intelligence systems. This process requires database structures and analytic models to be updated, which presents major stumbling blocks for enterprises that implement analytics, mainly because typical analytic deployments are not built to scale and adapt.
As Gartner states in a recent research report, Evolving the Capabilities of Analytics and Business Intelligence Platforms, “a data and analytics architecture that can collect new forms of data in a flexible manner increases its ability to respond to the demand from the business for new data sources that can deliver unique business insights.”*
When this does not exist, companies will typically either fall back either to older, manual methods of data collection or they make further investments in custom analytics projects and teams, which are cost-prohibitive and take too long to be impactful. This is important because research shows that companies that do implement analytics successfully are 23 times more likely to acquire new customers and 19 times more likely to be profitable. With their cutting-edge advanced analytics technologies and capabilities, including those covered by this patent, Signals Analytics puts these goals within reach.
Take for example, a typical scenario in which a company decides they want to analyze trends by gender. They would first need to change the database structure to accommodate a new field. Then they need to write code or create and train models that ensure this new data is ingested correctly into the field and that the system understands the text well enough so only the correct data is transferred. The code needs to handle a continuous flow, indexing the data and mapping it correctly to the visualization tools. And finally, all this needs to be tested with multiple data feeds to ensure accuracy before it can be deployed in a reliable manner. With the capabilities of Signals Analytics which were just patented, this process becomes much more streamlined. Now, the data analyst only needs to add gender as a parameter in the visualization tool, and the Signals Analytics system will automatically go back to the beginning of the data flow and self-adjust, adapting the database structure and the taxonomy or existing machine learning models to extract the gender information from the text and pushing the correct information into the visual models, without any further involvement of a development team.
*Gartner “Evolving the Capabilities of Analytics and Business Intelligence Platforms,” Joseph Antelmi, 18 March 2020 (Gartner subscription required).
With next-generation advanced analytics, Signals Analytics powers the future of market intelligence with the scale and speed of AI. The configurable data platform connects and classifies countless rich, external sources into unified contextual data, and augments analytic applications with unparalleled accuracy and scale. Patented machine learning, NLP and data automation technologies leapfrog traditional approaches of data collection and management to help organizations maximize the impact of advanced analytics and harness the power of external data to drive successful business outcomes. Business users, consumer and market insights teams and data & analytics organizations leverage the platform to surface powerful trends and predictive insights and benefit from business-ready applications and integrations of the data into their business intelligence environments. Trusted by an impressive roster of global brands including Procter & Gamble, Nestle, Johnson & Johnson, Bayer, Roche, Mars and others who experience higher sustainable growth, faster time to insight and other data-driven benefits, Signals Analytics is redefining the world of market intelligence. For more information visit www.signals-analytics.com