NEW YORK – Feb. 2, 2021 – Today, Signals Analytics, an advanced analytics platform that leverages external data to uncover market trends and predictive insights, is unveiling its Consumer Electronics Market and Category Overviews. Ingesting data from more than 13,000 sources, the offering provides deep and cross-category analysis that helps business leaders understand what is driving innovation and consumer demand in order to identify and capitalize on white space opportunities.
The pandemic changed how people connect with family and friends, how they shop, and where they work, and all of these changes have created a stronger reliance on personal technology. In fact, data shows that consumer electronics companies had higher profits in 2020, which is reflective of consumers’ continued purchasing of electronics.
“In recent years, no industry has experienced innovation at such an unprecedented rate as consumer electronics. While household name brands are continuing to introduce new products to meet consumers’ evolving news, market entrants are also seizing the opportunity to create an impact on consumers’ daily lives and disrupting the space with smart innovations. As such, we’re seeing greater saturation in the market which puts more pressure on companies to provide products that break through the noise and are essential to how people are living their lives. They must also make sure that their messaging aligns with the core needs and values of today’s consumers. Signals Analytics’ new Consumer Electronics solutions enable manufacturers to pinpoint exactly which product benefits consumers are prioritizing and what is on target customers’ minds, and then cater offerings to fit those needs,” said Guy Cohen, Chief Product Officer at Signals Analytics, which recently entered into an agreement for its acquisition by Kenshoo.
Today’s Market Opportunities for Consumer Electronics Brands
Signals Analytics was recently acquired by Kenshoo, a leading marketing activation and measurement technology company with a healthy concentration of customers in the consumer electronics sector. Drawing upon the combined data of the two companies, Signals Analytics identified several key trends that consumer electronics brands can capitalize on now to gain competitive advantage.
How the Platform Works
Unlike other consumer markets, consumer electronics products have a long innovation cycle, making early trend-spotting imperative. Powered by patented natural language processing (NLP), Signals Analytics leverages predictive technologies that perform at greater than 90% accuracy – far above industry standards. With deep-dives for the below categories, brands in these spaces can make informed decisions about which products in a portfolio to push, and where and how to do it, knowing the insights they are using are accurate and relevant.
For more information about the new Consumer Electronics Market Overview, visit https://www.signals-analytics.com/consumer-electronics-analytics.
Steph Rosenblum Hadas
With next-generation advanced analytics, Signals Analytics powers the future of market intelligence with the scale and speed of AI. The configurable data platform connects and classifies countless rich, external sources into unified contextual data, and augments analytic applications with unparalleled accuracy and scale. Patented machine learning, NLP and data automation technologies leapfrog traditional approaches of data collection and management to help organizations maximize the impact of advanced analytics and harness the power of external data to drive successful business outcomes. Business users, consumer and market insights teams and data & analytics organizations leverage the platform to surface powerful trends and predictive insights and benefit from business-ready applications and integrations of the data into their business intelligence environments. Trusted by an impressive roster of global brands including Procter & Gamble, Nestle, Johnson & Johnson, Bayer, Roche, Mars and others who experience higher sustainable growth, faster time to insight and other data-driven benefits, Signals Analytics is redefining the world of market intelligence. For more information visit www.signals-analytics.com