Kenshoo to Acquire Signals Analytics to Fuel Intelligent Go-to-Market for Brands.
Uncover the benefits and features consumers seek to optimize positioning and messaging for your brand.
Gain an unbiased view of consumer sentiment and perception towards your brand across different channels.
Detect emerging threats and changes in market dynamics to stay ahead of the competition.
Rather than conducting market research surveys and relying solely on internal marketing performance metrics to define your future, leverage our configurable data platform to derive meaningful insights that can inform your marketing strategy. From the billions of data points generated each day, our platform separates the signals from noise, surfacing the ones most relevant to you.
Tap into a multitude of data sets, from the voice of the consumer, market landscape, and innovation indicators, for holistic market intelligence to give your brand a competitive edge.
Signals Analytics goes beyond traditional analytics and social listening platforms, continually connecting over 13,000 disparate data sets with the ability to ingest additional data from other sources including first-party internal data, and third-party data, such as Nielsen, IRI, Brandwatch and others.
Combining our patented NLP with deep industry expertise drives highly accurate classification that extracts true meaning and intent from a vast range of external data sources.
Adapt and enrich taxonomies, data sources, and visualizations to configure the platform to your specific business needs.
Our connected data sets and configurable taxonomies come to life with our comprehensive suite of analytic apps designed to answer key strategic and tactical business questions.
Measure consumer perception and sentiment, detect emerging trends and growth drivers, boost competitive differentiation, and much more.
Leverage our API to access the connected and contextualized data to conduct analytics within your existing processes and workflows.
With our data mart integration, create your own models and visualizations in your business intelligence environment.
Despite the significant amount of time and resources spent on analytics, many marketers lack the holistic view of their market needed to drive marketing success and business impact. The featured blog highlights how advanced analytics powered by cutting-edge NLP and AI closes this gap with actionable market intelligence to inform your marketing strategy.
The first-to-market combination of Signals Analytics' AI-powered advanced analytics platform and Kenshoo’s renowned marketing activation and measurement technology is designed to connect insights and action like never before. Make more of your marketing investments, make business decisions that aren't based on guesswork, and put your brand on top.
