The connected data and configurable taxonomies come to life with our comprehensive suite of Analytic Apps designed with your business needs in mind. The actionable intelligence helps you make smart business decisions that lead to immediate ROI and sustainable growth.
Gain the first-mover advantage while effectively mitigating risk by bringing proven trends and attributes from adjacent categories into your own. Market Overviews provide a holistic view of your ecosystem to uncover cross-category dynamics and influences for early intelligence on movement of trends.
Surface and evaluate trends across indicators of innovation, consumer demand, and market landscape to identify growth opportunities.
Dive deeper into the origin and evolution of a specific trend and trend associations to guide data-driven decision-making and activation.
Discover how categories influence and impact each other to gain early intelligence on the movement of trends across categories.
Deep-dive into more than 40 categories across the FMCG landscape with advanced analytic models designed to answer strategic and tactical questions down to the granular attribute-level.
Compare levels of consumer discussion against products in-market to identify under-addressed consumer needs. Home in on gaps where consumer demand outpaces available products to unlock new business opportunities. Understand consumer demand and sentiment surrounding key attributes to shape and inform new product development.
Assess the volume and velocity of trends and attributes across multiple indicators - including consumer interest, competitive activities, early signals of innovation, and influence drivers - for a multidimensional analysis.
Monitor key competitors and detect emerging brands to reveal competitive strategies and potential threats. Surface the trends and attributes competitors are pursuing and benchmark your products against competitors’ to analyze brand performance.
Gain an unbiased view of consumer sentiment and perception of your brand to refine communications and product messaging. Gauge where your brand is positioned relative to competitors and the market determine brand health and relevancy.
Connecting a vast range of data sources surfaces a new understanding of nascent attributes and specific ingredients that are of interest to consumers and it's what makes our predictive analytics more accurate and actionable. With Signals Analytics, go beyond sales or POS data and start digging into the most complex business questions over a multi-year time horizon.
Signals Analytics helps you to:
Surface early signals of market movements and track the voice of the consumer on a near real-time basis. The Daily Pulse App combines consumer discussions across a wide range of external data sources, including social media, blogs, forums and more – providing actionable intelligence on brand health and shifts in consumer interest and sentiment.
View consumer discussions within your category and refine your view by date, channel, geography, sentiment, brand, and product attributes.
Surface high priority posts within the feed based on queries configured to your brand-specific areas of interest and priority level.
Get a snapshot view of the recent activity, growth rate, and associated brands and trends in your ecosystem for the prior week.
Analyze consumer posts by benefits, features, and other attributes to track the evolution and growth of trends over time.
Select two brands to compare and assess consumer perception and identify top perceived attributes for each brand.
Uncover consumer perception, association, and sentiment surrounding your brand and competitor’s brands.
Are you looking for a next-generation advanced analytics platform that can help uncover trends and insights?