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100+ analytic models packaged in business-ready apps

 

Analytic Apps-1

 

In addition, learn about our covid-19 app specially designed to help accelerate drug discovery and vaccine development.

Market overviews

Gain the first-mover advantage while effectively mitigating risk by bringing proven trends and attributes from adjacent categories into your own. Market Overviews provide a holistic view of your ecosystem to uncover cross-category dynamics and influences for early intelligence on movement of trends.

FMCG

Trends surfacing

Surface and evaluate trends across indicators of innovation, consumer demand, and market landscape to identify growth opportunities.

 

Trend exploration

Dive deeper into the origin and evolution of a specific trend and trend associations to guide data-driven decision-making and activation.

 

Cross-category interactions

Discover how categories influence and impact each other to gain early intelligence on the movement of trends across categories.

Market Overview

Category Deep-Dives

Deep-dive into more than 40 categories across the FMCG landscape with advanced analytic models designed to answer strategic and tactical questions down to the granular attribute-level.

Surface white space opportunities

Compare levels of consumer discussion against products in-market to identify under-addressed consumer needs. Home in on gaps where consumer demand outpaces available products to unlock new business opportunities. Understand consumer demand and sentiment surrounding key attributes to shape and inform new product development.

SURFACE WHITE SPACE OPPORTUNITIES WITH CONSUMER & MARKET INSIGHTS
Evaluate & prioritize trends

Assess the volume and velocity of trends and attributes across multiple indicators - including consumer interest, competitive activities, early signals of innovation, and influence drivers - for a multidimensional analysis.

EVALUATE & PRIORITIZE TRENDS TO GUIDE PRODUCT DEVELOPMENT
Uncover competitive strategies

Monitor key competitors and detect emerging brands to reveal competitive strategies and potential threats. Surface the trends and attributes competitors are pursuing and benchmark your products against competitors’ to analyze brand performance.

UNCOVER COMPETITIVE STRATEGIES TO STAY AHEAD OF THE MARKET
Enhance portfolio performance

Gain an unbiased view of consumer sentiment and perception of your brand to refine communications and product messaging. Gauge where your brand is positioned relative to competitors and the market determine brand health and relevancy.

GUIDE PRODUCT POSITIONING & ENHANCE PORTFOLIO PERFORMANCE

Predictions

Transform data into future insights

Connecting a vast range of data sources surfaces a new understanding of nascent attributes and specific ingredients that are of interest to consumers and it's what makes our predictive analytics more accurate and actionable. With Signals Analytics, go beyond sales or POS data and start digging into the most complex business questions over a multi-year time horizon.

Signals Analytics helps you to:

  • Reduce your future risk
  • Forecast more accurately
  • Plan more effectively
  • Respond to changing market dynamics

Predictions

Daily pulse

Surface early signals of market movements and track the voice of the consumer on a near real-time basis. The Daily Pulse App combines consumer discussions across a wide range of external data sources, including social media, blogs, forums and more – providing actionable intelligence on brand health and shifts in consumer interest and sentiment.

The feed

View consumer discussions within your category and refine your view by date, channel, geography, sentiment, brand, and product attributes.

 
Daily alerts

Surface high priority posts within the feed based on queries configured to your brand-specific areas of interest and priority level.

 

Weekly dashboard

Get a snapshot view of the recent activity, growth rate, and associated brands and trends in your ecosystem for the prior week.

Daily Alerts & Feed
Consumer trends model

Analyze consumer posts by benefits, features, and other attributes to track the evolution and growth of trends over time.

 

Brand positioning model

Select two brands to compare and assess consumer perception and identify top perceived attributes for each brand.

 

Brand perception model

Uncover consumer perception, association, and sentiment surrounding your brand and competitor’s brands.

Daily Pulse - Analytic Models-2

We'd love to hear from you

Are you looking for a next-generation advanced analytics platform that can help uncover trends and insights?